February Lunch and Learn: Beyond the Chainsaw: New Business Models for Modern Arborists
Entrepreneurship in Arboriculture: Beyond the Traditional Tree Service
Arboriculture offers far more entrepreneurial opportunities than climbing, pruning, and removals. From consulting and technology to education, research, policy, and specialty services, arborists are carving out innovative career paths that don’t fit the standard tree service model.
This webinar explores non-traditional business opportunities within arboriculture and urban forestry, highlighting how professionals are leveraging their expertise in new and creative ways. Attendees will hear real-world examples of alternative arboricultural ventures, learn how to identify market gaps, and gain practical insight into building a sustainable business that aligns with their skills, interests, and values.
Whether you’re looking to diversify your current business, transition out of field work, or simply explore what’s possible beyond the truck and chipper, this session will expand your perspective on entrepreneurship in the tree care industry.
Who should attend:
Arborists, urban foresters, students, educators, and tree care professionals interested in innovation, diversification, or alternative career paths within arboriculture.
About the Speakers:
ArborMetrics+
ArborMetrics+ is a specialized arboricultural consultancy dedicated to proactive tree management. We provide homeowners, HOAs, and municipalities with science-backed insights, moving beyond simple visual checks. Our core services include Level 1-3 Tree Risk Assessments, detailed tree inventories, and construction preservation plans. We combine deep expertise with advanced diagnostics to ensure the safety and longevity of your green assets. We help you see beyond the bark.
Joshua Horwitz is the Founder of ArborMetrics+ and an ISA Certified Arborist and CTC with 11+ years of experience. Having climbed in the Redwoods, Maui, and the Southeast, Joshua pivoted to consulting to help clients make data-backed decisions. His mission is to curb "arborphobia" and stop wrongful tree removals. When not in the field, he enjoys drone racing, skiing, and hot yoga.
Harpscape Environmental Design
Harpscape Environmental Design offers a full suite of services tailored to meet the unique needs of cities, government agencies and non-profit organizations. Our expertise encompasses project management, sustainable design, workforce development, drone technology, and regulatory compliance.
ArborKI
Arbor Kí is your premier partner dedicated to providing quality and reliable plant health care services.
Our mission is simple – we're committed to promoting the well-being of urban, suburban, and rural environments and to supporting the businesses that serve them.
As specialists in plant health care, we understand the importance of green spaces in creating vibrant communities.
With a team of skilled professionals and industry expertise, Arbor Kí is your trusted partner for achieving excellence.
Whether you're starting or expanding your plant health care services, we're here to support and complement your company.
1 ISA CEU applied for.
